Staff Biography

Molly Brown
Executive Director, Cookeville-Putnam County Visitors’ Bureau

 

Serving the Tennessee tourism industry since 2005, Molly Brown has built a strong network in the travel industry nationwide, especially with hospitality partners throughout the Southeastern United States.

Brown currently serves as the Executive Director for the Cookeville-Putnam County Visitors’ Bureau, the designated destination marketing organization for Putnam County, Tennessee.

A program of the Cookeville-Putnam County Chamber of Commerce, the visitors’ bureau division is tasked to inspire travel to Putnam County, resulting in increased sales and lodging taxes, which, in turn, provides a tax relief for local residents.

Brown joined the chamber team in Jan. 2012, serving a dual role as coordinator for the visitors’ bureau and also as Communications Coordinator for all divisions of the chamber organization. Brown’s role evolved, becoming more specialized in tourism. She was promoted in Oct. 2013 to Vice President of Visitor Development, tasked with management of the visitors’ bureau staffing, programing, and event execution.

A brief departure from the organization began in April 2015, as Brown was offered an opportunity to serve on the Tennessee Department of Tourist Development public relations team. During her employment with the state office as Public Relations Media Manager, Brown gained industry knowledge and skillsets in working with journalists, managing public relations campaigns, as well as in project management and content creation for digital and print production projects.

She used those new skills and knowledge upon returning to the Cookeville-Putnam County Visitors’ Bureau in Sept. 2016, serving as Director of Public Relations & Marketing until Jan. 2020. During that time, Brown led a multi-phase marketing campaign, earning the visitors’ bureau five international marketing awards for Visit Cookeville’s “A Natural Fit” campaign. Also during that time, the visitors’ bureau team grew Putnam County’s tourism expenditures to rank 16th of the state’s 95 counties.

Brown holds Bachelor of Science and Master of Education degrees from Middle Tennessee State University, has completed Travel Marketing Professional (TMP) certification with Southeast Tourism Society, and has served on various tourism-related boards and councils, statewide and nationally.

A native of Jamestown, Tenn., Brown is a proud dog mom who enjoys time with family and friends. She has a passion for traveling and is a lover of arts, culture, live music, motorcycling, and the great outdoors.